The article has been automatically translated into English by Google Translate from Russian and has not been edited.

A look at the unsightly side of wealth - Lauren Greenfield's monograph

'23.04.2017'

Source: Bloomberg

Photographer Lauren Greenfield has been shooting the riches and symbols of the status and class of the richest people for the past 25 years. Writes BloombergThis has resulted in a 504-page monograph, Generation of the Rich, which provides a glimpse into the habits of the richest families. The main characters in her book are a hedge fund manager from New York trying to get pregnant, Brett Ratner during entertainment, billionaire Renzo Rosso, who shows off his gym in an 18th century villa, David Siegel, who, along with his wife, recently became the heroes of the documentary film "Queen of Versailles".

Фото: Depositphotos

Photos of Lauren Greenfield in the monograph are accompanied by her essay and interview. The first photo was taken in 1990 in Los Angeles, when the children of rich parents rushed to extremes. So, in the monograph there are photos of teenagers by the pool, one of the girls in a bandage after plastic surgery, she states that from her class in school Calabasashigh 5 people have already done plastic surgery.

The Greenfield monograph gives consideration to the fact that society does not strive for constructive accomplishments, and falling more and more noticeable.

Lauren Greenfield insists that she is not an anti-materialist or an anti-capitalist. She is just a documentary filmmaker who clearly and impartially illuminates the everyday life of rich families, showing how women use plastic surgery to cope with family problems, how men lose $ 3 million in 500 years and go to prison. "I feel like the book is a warning."

Lauren in her book shows how earlier life and traditions of the rich differed, depending on where they came from. And now everything is changing and merging. So the Chinese rich, emphasizing their status, are engaged in European sports, such as polo and sailing. In their desire to be like Western businessmen, Eastern millionaires stop at nothing. Laura Greenfield talks about 2-weekly courses for $ 16 thousands, where wealthy Chinese are taught to be rich. The course provides training on how to properly name expensive brands, how to wear a hat, how to fold a napkin and how to eat expensive dishes.

“I think one of the things we've seen with a lot of characters [in our book] is that money is the catalyst for what's already there,” says Lauren Greenfield. "David Siegel said money doesn't make you happy - it makes you unhappy in the best part of town."

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