Into the heart: 5 heartwarming Christmas videos from famous brands
'08.01.2021'
Source: RBC
These holidays, we offer you to watch the most touching Christmas videos with which famous companies congratulated their audience in 2020, writes RBC.
The undisputed classic of Christmas ad campaigns with Santa Claus, lavish feasts and miracles seems to have remained in the 2010s. In December, Business Insider outlined what the commercials will look like from now on. To put it simply, brands rely on animation (to pull viewers out of reality and immerse them in a fantasy world) and optimism.
DocMorris
The Dutch pharmaceutical company DocMorris published a Christmas video at the end of November, and in a month it was viewed 13 million times (this is significant for a manufacturing country, whose population is 17 million people). The increased interest can be explained: here is the excitement around the topic of health in general (what year - these are the interests), and the story that inspires hope for a better story. Let's not spoil - it's better to see for yourself how an elderly man, contrary to time and physical capabilities, trains every day. For what and who inspires him, we find out at the end of the advertisement.
Disney
Disney and Make-A-Wish, a charity that fulfills the wishes of terminally ill children, celebrated the XNUMXth anniversary of their partnership with the short animated cartoon From Our Family to Yours. In the center of the plot is the story of the relationship between Lola's grandmother and her granddaughter. The connecting element of different generations is Mickey Mouse, whom her father gave to the cartoon heroine on Christmas Eve in the middle of the last century. Already in our time, Lola gives it to her granddaughter, but as she grows up, the girl ceases to be interested in the toy Mickey.
On the subject: Home Alone: How the Coronavirus Stole Christmas from the World
Amazon
Amazon suggests not giving up on the goal in the new year, even when it seems that the whole world is against. The video Show Must Go On tells the story of a ballerina whose path to her dream (to perform the main role in the play) was interrupted by quarantine due to the coronavirus pandemic. The ballerina is played by the acting French dancer Tais Vinolo, seventeen years old. She dances and stretches in the entrance, in the parking lot, on the roof - in general, she continues to adhere to the Spartan daily routine, despite the difficulties of 2020. As a result, she gives a Christmas solo performance for the most grateful spectators - the neighbors.
Coca-Cola
The inventor Taika Waititi, instead of the usual uplifting advertisement "The holiday is coming to us," offered a sentimental two-minute video, again, on the topic of family values. The daughter asks her dad to give Santa Claus a letter with a desire. The father overcomes deserts, sea, mountains and gets to the North Pole to find out: all his child dreams of is to celebrate Christmas with his dad.
McDonald's
McDonald's and Leo Burnett London have come up with a Pixar-worthy ad about how Christmas awakens childhood in all of us (cover of Forever Young as a hint). In the story, a single mother tries to create a New Year's atmosphere for her son. But neither the joint decoration of the house, nor the fooling around at the Christmas market, does not even make a child smile. A trip to McDonalds helps break the ice. Viewers are comparing the video with John Lewis ads (the British department store chain is the undisputed leader in tear-breaking ads), but they admit that it seems that the fast food chain has produced the best holiday video in 2020.
