The article has been automatically translated into English by Google Translate from Russian and has not been edited.

The dark side of Black Friday: 12 misconceptions that can ruin your shopping experience

'27.11.2020'

Source: the Retail.r

Black Friday every year becomes a large-scale event, which has been talked about for several months, it is carefully prepared for it. But a number of misconceptions are also associated with this event, warns the Retail.r.

Photo: Shutterstock

In recent years, the tradition of discounts and sales at a certain time, which originated in the United States in the XNUMXth century, began to spread throughout the world. However, the dates of their holding may vary.

For savvy shoppers, Black Friday offers an endless array of the best deals of the year. Of course, not all deals are good, and for inexperienced buyers it can be too difficult to find something profitable.

Myth # 1: Black Friday starts on Friday

Previously, Black Friday traditionally followed Thanksgiving, but in recent years, the sales period begins directly on Thanksgiving, and sometimes even earlier. And the best deals may end well before Black Friday itself.

In addition, this year Black Friday is only 26 days away from Christmas, so retailers started sales in late October so as not to lose another hot season.

Myth # 2: Stores have a large stock of discounted items

Largely discounted specialty items are mostly budget items designed to create noise and lure shoppers into stores on Black Friday.

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Most retail stores can afford a very limited number of these items, and it is likely that they will only be available to early adopters. However, some stores do offer a large number of guaranteed specialty items, which can be a good buy.

Myth # 3: Specialty items are only available in stores

Typically, specialty items are advertised in advance as items that you can only buy in-store. But competition between retail stores has become so fierce that hot deals can increasingly be found online.

In recent years, up to 70% of the assortment of retail stores on Black Friday has been available on various sites at similar prices or less. At the same time, now even between online stores, competition is extremely high.

Myth # 4: Shopping on Black Friday is a dangerous sport

If you watch the evening news, it might seem like there are a lot of fights and brawls going on during Black Friday. Fortunately, most buyers do not face this kind of trouble. Of course, there will always be aggressive buyers, but on Black Friday there are generally no more of them than on ordinary days.

And the stores themselves carefully monitor the order, as they do not want their reputation to suffer. You are more likely to face crowds and clutter on the shelves than a real brawl.

Myth # 5: the best deals of the year are only on Black Friday

Black Friday is the best time of the year to go shopping, but not all products deserve our attention. Some general categories, such as winter clothing, will additionally fall in price in a few weeks, while prices for most other goods will be at the average level.

This means that you can find a product that is really profitable to buy, but for this you have to search carefully for it. The main thing here is to remember or write down the average monthly prices for certain goods so as not to be mistaken.

Myth # 6: Black Friday discounts are the biggest

For retail stores, sites like Amazon are the worst nightmare as they can offer even greater discounts. And the competition is no longer between retail stores and sites, but between the online retailers themselves, such as Best Buy, Home Depot.

In some cases, buying on the Internet is significantly more profitable than in a regular store.

Myth # 7: the best deals on Black Friday are known in advance

Each store additionally prepares a list of products, for which it does not announce discounts in advance. Moreover, stores keep an eye on competitors and their discounts, so they can only announce price cuts at the last minute, and this helps to protect against competitors.

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Therefore, it is necessary to check the actual discounts in stores, as they may vary.

Myth # 8: there are no discounts on designer and luxury items on Black Friday

Black Friday offers a large list of inexpensive items, and many people tend to think that this is all. However, in recent years, a handful of stores selling high-end merchandise have broken with tradition by not ignoring Black Friday. Apparently, now they will always lure customers with discounts.

Myth # 9: items purchased on Black Friday can be returned

Stores tend to tighten their return policies for items purchased on sale days, and it is extremely difficult for shoppers to return items they don't like. Some sellers refuse to refund money even if you have a receipt.

Myth # 10: If you participate in Black Friday, you can skip Cyber ​​Monday

Black Friday is getting the attention of many, but last year Cyber ​​Monday also caused a stir, with the best deals with the biggest discounts on Monday. Cyber ​​Monday is now a day that shoppers all over the world cannot miss.

Myth # 11: credit card information is protected

Unfortunately, the only guaranteed way to protect your privacy during the holiday season is to pay in cash. However, not everyone will do this, so the best way is to simply buy carefully during the online sales.

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It is better to pay for purchases with a credit card, and not with a debit card, and you should also update passwords, monitor the status of accounts. If you have the slightest suspicion, you must immediately contact the bank.

Myth 12: products with the best discounts are of low quality

Products that have the maximum discount have a bad reputation for quality, and this includes movies, laptops, clothing, etc. However, this trend began to reverse in the past year. This is because the cheapest equipment cannot be sold even cheaper.

To make these products more attractive, sellers change something about them. For laptops, this means that the spec will be better than average. And on TVs, branded parts can be installed. Ultimately, this is a win for buyers as the efficiency of every dollar increases.

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