'Too Full to Succeed': How IT Cosmetics Founder Made Billion

In the cosmetic market today, crazy competition. It is extremely difficult to achieve success in this area, given the presence of the most powerful multi-billion companies that occupy most of the niche and have an aggressive advertising policy. But Jamie Kern Lima, Co-Founder and Chief Executive Officer IT Cosmeticscoped with this task, writes Yahoo News.

Lima was recently awarded an award Cosmetic Executive Women Achiever Awardsannually awarded to women for the most outstanding achievements in the cosmetic industry. This lady is no longer the dark horse of the beauty industry, especially after she started her first business in her own living room and sold it. L'Oreal for 1,2 billion dollars in 2016 year.

But the story told by Jamie before a huge audience, frankly illustrated how difficult it was for this woman to make her way to the top of the business and make her company one of the industry leaders. The hardest thing was to fight for a part of the niche in the luxury industry and to attract capital in its business at the initial stages.

According to Lima, it was a crucial moment. She turned to an investor who refused to finance the project: “I'm not sure women will buy cosmetics from someone like you ... well, you know, with your body and weight.”. Lima was, in his understanding, too full to sell beauty products.

Despite the difficulties, Jamie was mindful of her goal. “You're wrong,” she replied. The entrepreneur saw her mission not only in further steps, but also in showing the fallacy of such a narrow position in relation to women in business. Seven years later, the company is making a lot of money. Jamie Kern Lima is convinced that a woman should remain true to herself, creating her own business.

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