Russian designer, who was ridiculed at home, dresses Beyonce, Lady Gaga and Sarah Jessica Parker
'08.04.2018'
ForumDaily Woman
Is it possible to press the recognized fashion gurus overnight and become the most discussed icon of the Russian style? You can, if your name is Uliana Sergeenko. Just a few years ago, this name thundered, and the American magazine Vanity Fair recorded it among the most stylish people in the world.
Ulyana Sergeenko was born in 1981 in the city of Ust-Kamenogorsk (Kazakhstan) in a family of philologists, however, they also write that in the 1990s her father started doing business. Since her school years, she speaks good English. And also since school years, Ulyana was interested in fashion, they write that Ulyana's classmates say that she always, literally in any weather, wore short skirts, nylon tights and went with her hair down.
In 1997, 15-year-old Uliana Sergeenko and her parents moved to St. Petersburg. In St. Petersburg, the girl noticed the representatives of the model agency Modus vivendis. To participate in the advertising shoot the girl needed to fly to Paris, but Ulyana’s parents were totally against her modeling career. The future designer did not become a model. Ulyana stayed in St. Petersburg and received a liberal education after graduating from university.
Ulyana Sergeenko first "came out" in 2008 - in the status of a new girlfriend, and then the common-law wife of oligarch Danil Khachaturov - president and co-owner of the Rosgosstrakh group of companies (in 2007 his fortune was estimated at $ 1,3 billion in Russian magazine versions Forbes). By the way, Sergeenko began dating a billionaire, having a son from her first civil marriage.
At first they talked about her as a talented photographer, then Ulyana began to fall more and more often into the gossip and lenses of fashion bloggers, writes Yapukupayu.ru... Her distinctive, slightly folkloric style, with a touch of the 40s and a pinch of Dior, was appreciated by Western fashion critics.
In Russia, they laughed at her: “a milkmaid from Khatsapetovka,” “a young peasant woman,” “what kind of skirts on the floor?”, “What kind of village scarves ?!”. Less than 4 years later, dresses from Ulyana were appreciated by Dita von Teese, Lady Gaga, Rita Ora and other world-famous stars.
The first collection of the brand, according to Sergeenko, consisted of “illustrations for the Soviet magazine Spindrift 1950s ”. The retro silhouettes of long, skinny dresses, fur coats and sweaters made a favorable impression on everyone who saw the show's debut.
After the triumphant 2012 show in Paris in July, her finest hour came. The global sharks of show business appreciated her outfits and began to appear in them at various events. Of course, no one in Sergiyenko laughed at his motherland either, looking at what customers lined up for her in the queue. See for yourself ...
The second collection, which Ulyana presented, was even bolder. The Soviet aesthetic was complemented by long, puffy peasant skirts, straw hats, and sexy chiffon tights. Since then, long dresses and headscarves of muted colors have become the brand's trademark, writes “Myjane".
What features are typical for her images in the Russian style?
• fluffy dresses to the floor, bell skirts;
• Astrakhan coats and embroidered, slightly flared coats;
• abundance of fur;
• no pants and mini length;
• floral prints;
• abundance of lace and guipure;
• colorful scarves and headscarves;
• emphasis on the waist- "glass" in dresses;
• abundance of red;
• caps, fur clutches, veils, boas and gloves;
• small handbags.
Impeccable style, recognition of critics and customers made Uliana Sergeenko an icon of a new Russian fashion.
