Five-year Russian woman makes millions by showing off the chic life on YouTube
'23.07.2019'
Source: Lenta.ru report
To the question: “Who is the most popular blogger in Russia?” - most of the younger viewers in the domestic YouTube segment will cry out and will proudly call the names Ivangaya, Max + 100500, Brian from TheBrianMaps channel or the creator of the SlivkiShow project. But do not hurry, because recently the so-called crown of the Russian video blogging has passed to the five-year-old Anastasia Radzinskaya, who for quite a short time managed to gather almost 30 millions of subscribers under her banners.
About who is behind the success of a little girl from Krasnodar, how she managed to win the hearts of YouTube regulars, and why parents rebel against such content - in the material "Tapes.ru»
PewDiePie and never dreamed
A casual viewer who, in search of suitable content, will stumble upon YouTube channel Like Nastya Blog, will be able to find out that the account of the young Radzinskaya was created in December 2016 of the year - in the daytime when the future star was not even three years old. From the channel description, the user will be extremely clear that his psyche will come under test from the category of “children's willows and online life of a little girl”, “real family life and the brightest moments of life”, as well as “a lot of entertainment for children, new toys and games for children, travel and the most interesting places ".
All of the above in the colors illustrate the commercials with the names “Nastya and Dad make slime out of a bright brilliant worm”, “Nastya and a beauty salon for princesses” and, for example, “Nastya and Dad play talent shows with musical instruments”. In the video, Radzinskaya, barely speaking, along with her father to a cheerful accompaniment, masterfully plays various roles in the best traditions of the heroines from the TV series “Ranetki”. Especially worth mentioning is the acting talent of Pope Like Nastya - a man easily reincarnates from an overgrown marazmatics that has fallen into childhood into a rock star or a stylist with a highly unconventional sexual orientation.
On this interesting note, acquaintance of the conditional viewer with the Like Nastya channel could have ended if not for the figures under the video, subtly hinting that 30 millions of people enjoy watching the unpretentious work of the five-year-old girl and her parents. By the way, not every foreign YouTube star can boast of similar results.
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For example, the notorious American blogger Logan Paul, at the beginning of 2018, became famous all over the world with a mocking clip over a suicide’s corpse, nervously marking time with his pathetic 19 millions of viewers. Frankly inferior to Like Nastas in the number of views and the most popular youtube Felix Chelberg, known under the pseudonym PewDiePie (97,7 million subscribers). On average, each Chelberg video looks about 10 million people. Video Radzinsky easily overcome the mark in 30 and even 40 millions of views. What can we say about Max + 100500 and other Ivangai.
A blow to the breath of supposedly popular YouTube bloggers is the most successful video on the Like Nastya Blog channel. The video “Nastya and Dad are sleepy walking on a sheep farm Videos for children Nastya and papa sleeping at farm sheep” gained more than 695 million views. For comparison - the most famous PewDiePie video barely surpassed the 206 million figure.
Where the legs grow
It is entirely possible that neither Chelberg, nor Paul, nor even Ivangaya were produced by their own parents. But Anastasia Radzinsky from the city of Krasnodar has a completely different story - her first channel, which is simply called Like Nastya, was created by Anna Radzinskaya, the mother of Like Nastya, in January 2016. Apparently, then the woman was not satisfied with the income from the bridal salon, which, according to her, brought her about 300 thousand rubles ($ 4750) per month, and she decided to try her luck on YouTube.
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Speaking frankly, the content of the main channel is practically no different from the blog version. Like Nastya, she still rides on a roller coaster, goes to Santa Claus and unpacks New Year's presents with her omnipresent father, who carefully preserves anonymity and seems to be just a “dad”.
The only thing that is known about the girl's father: before the boom of his daughter’s popularity, he allegedly ran a construction company, which “would have been more profitable at times, but in reality the income was very unstable,” follows an article on Wikipedia that most likely , meticulously edited by her parents, marking each new success of her child.
After all, mostly a large part of the audience Like Nastya - these are children whom parents abandoned to the mercy of fate on the vast expanses of YouTube. Judging by the popularity of the girl’s account in Vkontakte, the reality of which is confirmed by the presence in the Friends tab of Yoola employees (a media network that works with thousands of bloggers, helping to develop, produce and distribute content), out of almost 30 millions of viewers Like Nastya Blog only a thousand people have grown to start their own social network account.
The Radzinsky couple began to conquer a minor audience with the most usual unpacking of toys, which, unfortunately, did not interest connoisseurs spoiled with a huge amount of children's content. The parents made a strategically correct decision: to visit various amusement parks and shoot it on video - in just a few months, the channel gained more than 2,5 million subscribers.
During her still short life, Like Nastya has already managed to visit the children's parks in Singapore, Hong Kong, Thailand, Bali, Malaysia and the United Arab Emirates, and also pretty much empty the wallets of her parents. Nevertheless, the costs were justified. According to the SocialBlade service for 2019, the Like Nastya channel monthly brings the Radzinsky family from 230 thousand to 3,7 million rubles ($ 3640 - $ 58), and the Like Nastya Blog project - from 570 million to 2,2 million rubles ($ 36,5 34 - $ 800).
It is worth noting that in the commercials, which are filmed by the parents of the younger blogger, there is no open advertising of any brands. Sometimes, however, they can meet unobtrusive demonstration of products from a particular company.
Such children's content
The lack of direct advertising can be explained by the very strained relations between the administration of video hosting and parents who earn or try to earn money on the popularity of their children. The fact is that in November 2017 of the year YouTube lost a lot of lucrative contracts with major brands, the leadership of which didn’t like, that the service showed their advertisements during unsuitable videos with the participation of children.
One of the reasons for the tragedy was the "creativity" of the Martin couple - American bloggers Mike and Heather, who won the hearts of hundreds of thousands of viewers with sophisticated harassment and mockery of their children. In the end, after numerous complaints and the deathly silence of YouTube, the mountain YouTube were deprived of parental rights and given conditional.
But it was just the tip of the iceberg. In November, such giants as Hewlett-Packard, Adidas, Deutsche Bank and Mars gave up on video hosting contracts for 2017. The reason was the thousands of comments of a sexual nature, left by unknown users under the videos with the participation of minors.
“Encouraged by the departure of advertisers, the video hosting administration began mercilessly blocking channels with children's content. Under the distribution also got millionaire accounts from the Russian segment of YouTube. So, without trial or investigation, the largest channel in the CIS territory with 9,4 of a million subscribers - Vlad Crazy Show, whose authors have repeatedly been accused of improper treatment of children, was permanently deleted.
But on this the administration of YouTube did not stop. As a matter of urgency, new and very strict publishing rules were introduced for authors of children's content. According to the direct rival of Like Nastya's parents - Andrey Tvardovsky, who oversees the channels of Mister Max (13,6 million subscribers) and Miss Katy (14 million subscribers) - following the new rules, his children Max and Katya are forbidden to act in bathing suits, there are harmful sweets on camera, arrange pranks and touch sharp objects.
It may well be that this is why both Tvardovsky and the Radzinsky couple deny themselves direct advertising of brands and close comments on videos, thereby protecting YouTube from the invasion of hordes of potential pedophiles discrediting the good name of video hosting in front of reputable advertisers.
YouTube needs it
Despite the fact that the opportunity to comment on the creativity of the Kuban girl on YouTube is completely absent, in the open spaces of the network one can find very controversial reviews of the so-called "Mommies" about the content of the Radzinsky family. “But the very thing that I don’t like is foolishness,” admits the spectator with her nickname dolly-slob. “Nastya creates what she wants: she pours the shower gel into the bathroom, then throws it on the floor, throws the cake on the floor, fights with toys. She does not do anything for it. Do not scold, do not cry. What for? They have another goal - as much as possible views, likes, money! And our children believe in this impunity, then they do it in life and cannot understand why - Nastya didn’t have anything, ”she said indignantly, noting that she liked the installation of the Like Nastya project.
Other users also joined it, noting that they sincerely feel sorry for the young Internet star. “As a result of maintaining such a blog, an emotionally immature person will grow up with his parents who, without someone else’s hint, will not know what emotions he is experiencing at the moment,” said a user with the nickname Lady-trickster, complaining that his child always bumps into Like Nasty content in the video hosting recommendations.
To the question: “Why does YouTube impose Like Nasty videos on my child?” - Josh Cohen, an analyst and founder of TubeFilter, answered the 2017 year. According to him, the service algorithms are very well combined with children's content. The fact is that YouTube is interested in promoting videos with a high average viewing time. As it is not difficult to guess, income from Google advertising platforms directly depends on this. “Children watch videos much more than adults. Give a three- or four-year-old child in the hands of the iPad, and he will watch absolutely any video from start to finish. And the guys from YouTube are the only ones who need it, ”he explained, apparently hinting at the company's irrepressible appetites.
That is why the videos where Like Nastya with an innocent smile on her face spreads furniture, litters and, fooling around in front of her parents, throws things over with impunity, are so close to the heart of the video hosting administration. Over 60 millions of commercial videos per week are more than enough to put YouTube on guard to the next advertiser scandal. By the way, during the preparation of the material on the Like Nastya Blog channel, more than 10 thousands of people subscribed.
