'Brought the spirit of modernity': Megan Markle first surpassed Duchess Catherine in the fashion world
'18.06.2019'
Source: 7 Days
Fashion experts are trying to imitate Prince Harry’s wife.
It seemed that recently the British media called the Duchess Catherine "the locomotive of the British economy" and talked about the so-called "beneficial Kate-effect." But everything in this world is changing rapidly, and now Prince William's spouse has been pushed into the background, and Megan Markle triumphantly took her place. And now they are already analyzing the influence of the “Megan Effect” on the fashion industry, writes 7 Days.
In fact, both duchess are considered “style icons” and both have many admirers and imitators. But, as shown by a study conducted by experts of the online service Lyst, which controls the sales of hundreds of brands, is now the wife of Prince Harry is far superior to Catherine in popularity in the fashion world.
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According to the study, over the past two years, users almost twice as often asked for those models of clothes in which Megan appeared in public. For example, it was only after the engagement of Markle and Prince Harry, held in the autumn of 2017, that requests for Megan's outfits increased by 216%. At the same time, Kate was able to boast an increase of only 119%.
But it's not just numbers. The experts of the fashion world are closely watching the change of images of Megan and try to copy it. So, Anna Wintour herself, the chief editor of Vogue, recently admitted in an interview that she was very impressed with Megan’s style and had already borrowed some of her finds for her personal wardrobe.
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Anna really appreciated the influence of Megan, and not only on the fashion industry.
“She brought the spirit of modernity to the British monarchy. And the future of the whole family of Queen Elizabeth will most likely be completely different thanks to her ... ”- Wintour believes.
