The article has been automatically translated into English by Google Translate from Russian and has not been edited.

Reasons for the low price of Charles Shaw's wines at the Trader Joe supermarket chains

'07.05.2017'

Source: m.sfgate

Many visitors to the supermarket chain Trader joe I wonder why this wine is it inexpensive? For a bottle here they want less than $ 3. This is the famous wine of Charles Shaw, which in a short time has gained a huge amount of both haters and fans. The wine line is represented by a wide selection of red and white varieties, including Sauvignon, Merlot, Chardonnay. Scandalous wine caused a flurry of criticism and accusations of high sugar content, the absence of noble taste and the presence of unpleasant sediment. However, all the negative characteristics completely break about the great love of the locals for this amazing wine brand. So what is the reason for such a low price?

Inexpensive land. Almost all the grapes the company grows in California in the San Joaquin Valley. Compared to the more prestigious grape valleys, the cost of wine is low.

Economical oak chips. Wine fermentation takes place in oak barrels, which itself is an expensive pleasure. But if you use oak chips, you can significantly reduce the price of the production of wine beverages. These chips are made in the form of a special powder medium roast. They significantly speed up the fermentation process and reduce production time.

Inexpensive cork for clogging bottles. Instead of a single piece of balsa wood, the manufacturer uses special sheets. They are glued to each other, alternating with cork material. Thus, the wine does not have a high price due to expensive materials.

Well-established stream of grape growing, fast fermentation and low cost of packaging materials makes wine so low cost. The more it sells the store, the more the manufacturer delivers new products. And this wine obviously had to taste the consumer!

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