Why you will save, having refused discounts and sales
'29.10.2017'
Source: USA Today
Marketers do everything to make you buy more. For the market, this is completely natural. Nevertheless, you should think about your wallet, and not about the welfare of manufacturers, is not it? Expert USA Today Jeff Stibel explains why a sale can be a much worse way to save money than buying an item at the usual “high” price.
On sales often used a trick that we easily give in because of the peculiarities of our brain. Even primitive people knew: the closer a person is to victory or survival, the more he should fight. If the mammoth is almost killed, which means the tribe can survive and soak, it will hunt with renewed vigor. Marketers use this effect to make us buy more unnecessary things.
The most popular is the time limit for promotions. You are constantly urged on: the clock is ticking. When the loot is near and there is no time, we rush and buy more. The less time - the more we will buy until the “mammoth” is intercepted by someone else. Auctions work the same way.
It is important to understand that creating "profitable" offers is an illusion. Let's say you need to buy a coat (and nothing else). For example, it costs $ 200. The store offers you this model for “only” $ 150, and discount designer dresses for $ 80 and $ 120 (conditional prices). You don't seem to need dresses, but discounts! In the end, you will spend $ 350, while you were going to only $ 200. You may never wear these dresses, but you have already “fallen for” the effect of sales.
How can you save?
- Plan your purchase before the sale. This is the best option. Select the desired item and wait a bit. If they lower prices on it, buy it - but only her, and nothing else (you were not going to take those dresses, remember?).
- Avoid sales at all. It's a little more complicated, but people do buy and spend more (not less!) During stocks. It may be hard to give the full price, but if you count the usual expenses on sales, it is easy to understand - it can be much more profitable for your wallet and family budget.
