Why fans of the American brand cellulite delighted on the hips model. A PHOTO
'16.09.2018'
Source: Instagram / outdoorvoices
Outdoor Voices sportswear brand did not retouch advertising photos in its Instagramthan very pleased his fans.
In the photos with the model Julia-Alice Childs, the subscribers noticed cellulite, not retouched by photographers. Many have called this ad campaign "real and honest marketing."
“I thought this post would be one of the many 'love yourself, because we are all imperfect.' But no. It's true. I love it. I will definitely buy it when the opportunity arises, ”wrote one of the brand's fans.
“Finally, there is a company that is filming a real woman with real flaws and has a positive impact on society. The younger generation should see such posts more often in order to understand that shortcomings are normal, ”said another commentator.
“Thank you Outdoor Voices for your realism and Julia-Alice Childs for beautiful legs,” said one commentator.
“This photo has made me your client right now. Thank you for showing the world that everyone, including the slender women, has a little cellulite or cute dimples here and there, ”reads another enthusiastic review.
“I've never heard of this company before, but came across this ad and you guys have a new client! Thank you for the demonstration of athletes without Photoshop !!! ”, another potential client of the brand noted in a comment.
Dozens of enthusiastic Instagram users appeared under the post, as well as calls for the company to continue along the same lines.
At the moment, the photo has collected about 14 thousands of likes.
Clothing manufacturer Outdoor Voices actively fills its profile on the Instagram social network, where he has more than 280 thousands of subscribers. The brand has been around for 5 years, and during that time has produced a lot of comfortable clothing for sports created for ordinary people.
