On Call Bridesmaid Revelations
'30.04.2017'
Source: Time
Jen Glanz, 29-year-old Manhattan resident with the character of a support group leader Dallas Cowboys, three years replaced bridesmaids who for one reason or another could not come to the wedding, for example, because of fatigue. And, of course, she saved up a lot of funny stories from weddings, tells Time.
“Last August, at one of the weddings, I saw the bride drink a bottle of vodka, and then began to scream that this was the worst day in her life,” Jen recalls.
And this is not the most incredible thing that Glanz can tell. She saw the brides asking their girlfriends to dye their hair on their wedding day, to provide a tan, to help lose weight in the shortest possible time. One bride broke a cookie knife, because, you see, this is not the model of the knife she wanted. The other bride stopped a few minutes before going to the altar because she suddenly realized that the man she was going to marry was in fact the worst thing that could happen to her.
Glanz says her job is similar to the work of a trigger valve, because a wedding is too much stress for any girl, and the pressure that comes when a dream wedding turns into reality can break anyone.
“Friends don't know how to deal with a bride in a wedding stress situation. This can be a nightmare. And I am an outsider who can calm down and say that you can trust me. I bring them back to reality, ”says Jen.
Jen Glanz moved to New York from Florida and managed to hold unpaid weddings as 6's girlfriend before realizing that you could make money with this.
In 2014, she sent an ad to the dating section. Craigslistwhere she offered her services for brides who need a helper who can manage the wedding process. For the first 2 of the day, she received more 100 responses.
Since then, Glanz has become a bridesmaid on call. She also writes about weddings for magazines. Brides Magazine, Refinery29 and PopSugarwhere gives many recommendations for the organization and organization of weddings.
Jen's business is booming. At the beginning of April, she already had a queue of 20 clients for the wedding season, and the schedule is being replenished further. “I have wedding season every month,” she says.
The cost of wedding day coordinator services ranges from $ 1200 to $ 2000, and this amount includes everything from the bride's bouquet to cleaning.
Some brides pay Glanz only one service — a trip to the altar and the replacement of the bridesmaid, as some true bridesmaids cannot attend the wedding ceremony because of a quarrel or simply because they have neglected such sacred duties. As Jen says, such situations happen much more often than everyone thinks. The price for this service starts at $ 2000.
There are additional services for real bridesmaids, such as Skype or Whatsapp-Communication or assistance in drawing up a to-do list for a future wedding. This package of services is called Help! I am a bridesmaid. " The cost of such services starts at $ 350, writing a to-do list is $ 175. There is also the cheapest package, a set of training videos on the topic "How to become a bridesmaid." It can be purchased for $ 35.
Jen's entire business is built around psychological expectations management. The bridesmaid call function is a cross between best friend, therapist and the voice of reason. And Glantz handles this quite easily. The more difficult task is to stay incognito. Most brides do not want anyone to know that they paid a stranger thousands of dollars to attend a wedding. Therefore, you have to come up with a legend with a fake name and a very confusing story explaining how the bridesmaid knows the bride from.
“It may seem to some that this is cheating and it’s dishonest to do such things, but other bridesmaids are very warm to me and are glad that someone can take on most of the unpleasant work. After all, every wedding is a huge drama, ”says Jen.
