Do not wash under any circumstances: manufacturers told how to take care of jeans
'21.10.2020'
Source: Columnist
Representatives of well-known brands believe that there is no need to wash jeans in the washing machine, writes Columnist.
So, in particular, the CEO of Levi's, USA, Chip Berg, explained that washing quality jeans in the machine damages the material and is a “waste of water”. He himself cleans his trousers with a toothbrush.
And denim manufacturers Hiut, Britain, say that jeans can only be washed six months after purchase.
The fact is that in places of folds that form during wear, the color is washed out during washing, and as a result of this contrast, jeans acquire a worn out look.
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Other major jeans companies have recommended leaving the garment in the freezer overnight to get rid of bacteria instead of washing it in the washing machine.
It is also suggested to leave them in the sun outdoors or use a spray to neutralize dirt and unpleasant odors.