Suddenly, the action on the swimsuit gained success ... to the horror of the company
'06.05.2017'
Source: teenvogue
Company Sunny Co Clothing once decided to hold a campaign to increase sales of a red swimsuit. Under the terms of the action, there were simple rules - it was necessary to make a repost of the image of a red swimsuit with a special advertising mark and hashtag. To the one who fulfills all the conditions of the action, the manufacturer promises to send a gift - a red Pamela swimsuit worth about $ 65. The only caveat in the message was that only US citizens could be participants in the action, and the recipient pays for the delivery.
What was the surprise of the company's managers, when in a matter of hours a photo of a red swimsuit was replicated more than 300 thousands of times. Such plentiful attention and massive interest made the company's managers Sunny Co Clothing make amendments and additions. For example, the manufacturer reserved the right to adjust the number of shipments due to unprecedented excitement. In addition, the company began to fear that, due to the large number of pending order processing, invariably, delivery failures and delays would occur. And so it happened, but not the participants of the action, but ordinary buyers were the first to suffer. Sunny Co Clothing. After all, their order, paid at full price, will also come with a big delay.
The Internet community was stirred up by funny mamas and jokes on the topic of a not fully thought out action. Who could have imagined that at the beginning of summer a woman would ignore the opportunity to get a new, stylish red swimsuit!
