To the delight of customers: which companies in America have the best loyalty program
'11.07.2017'
Source: 4Service Group
A loyalty program is an ideal way to attract customers and also a great option for building a lasting relationship between the store and the customer.
In the US, there are many companies that develop flexible systems of discounts and incentives for regular customers. 4Service Group named the best of them.
Star system in Starbucks
The network of the most popular coffee shops in the world is a vivid example of customer motivation. A promotion system has been introduced for them. My Starbucks Rewards in the form of bonus stars that each visitor can receive when paying for the order with a card. Bonus stars can be exchanged for coffee, syrup or delicious fillers. This system has replaced the "loyalty for the elect" Goldwhen the customer had to buy a gold card for $ 25 and received only 10% discount on the purchase.
Premium status from Best Buy
Largest Electronics Retailer - Company Best Buy introduced personal cards on which points from purchases are summed up. As a result, customers can get back about $ 50 for a $ 250 purchase. However, this is not even the goal itself. The main thing is to accumulate 2500 thousand points, which will help you to upgrade to premium status and receive a unique newsletter about discounts, access to an online magazine and the opportunity to participate in closed sweepstakes.
Loyalty for the elect in Neiman Marcus
America's Largest Premium Store - Company Neiman Marcus - developed its loyalty system in accordance with the characteristics of the target audience. A customer motivation system was introduced back in the 1984 year. Its peculiarity is that club cards are issued only for purchases from $ 3000 thousands. Customers can accumulate bonus points and exchange them for services and purchases in stores and partner companies: American Airlines, United Airlines, Samsung Electronics. In addition, among the cardholders systematically carry out draws with valuable gifts and big discounts.
Bonus car rental from National Car Rental
One of the largest car rental companies in America - National Car Rental, the first in its segment, introduced the loyalty system back in 1987 year. Improving and modernizing it annually, it achieved an absolute monopoly in its field. For loyalty card holders there are many advantages. From free car rental on certain days to the abolition of surcharges for the second driver and expedited service.
Free holiday in Intercontinental
Many hotels introduce a bonus program for regular visitors. Hotel Intercontinental not an exception. Their loyalty system has more than 40 millions of participants, but only 30% of them actively enjoy the privileges of the loyalty program. The essence of the program is to accumulate bonus points, which can later be exchanged for free accommodation in hotels. Intercontinental anywhere in the world. In order to become a member of the loyal program, it is enough to actively use the hotel's services for 12 months - and access to the hotel's service privileges will be open.
The results of the success of these loyalty programs are easy to determine the primacy of these companies in their segment. Customers want to feel their advantage and importance, and companies that make uncommon service decisions are the absolute leaders in their industry.
