Millennial men choose plastic surgery
'22.06.2017'
Source: Bloomberg
Cosmetic procedures are more and more interesting for millennial men (generations born in 1980 – 1990-ies). According to a survey by the American Academy of Facial Plastic and Reconstructive Surgery, 31% of men said they were very likely will review the cosmetic procedure, surgical or non-invasive. Among those 31-58% were men between the ages of 25 and 34, and 34% were between the ages of 18 and 24. Both age ranges are from the millennial generation.
According to the respondents, the reason for choosing plastic surgery is to feel better, to look less tired or tense and to please your partners. In 25-34, 42% indicated that they want to remain competitive in their careers. This was the reason to go under the surgeon's knife.
The most common procedures for men are rhinoplasty (nose correction), otoplasty (ear correction), and gynecomastia treatment (an operation that reduces the size of the breast in men). This was announced by the president of the American Society of Aesthetic Plastic Surgery, Clyde H. Ishii.
Social networks have also influenced the fact that young people are more and more interested in cosmetic procedures, says Dr. Fred G. Fedok, president of the academy that conducted the survey.
“Attitudes towards aesthetics are changing and there are two trends that are driving the market's expansion,” William Meiry, Chief Commercial Officer, said during a press conference in early May. Allergan plcmanufacturer Botox.
“The first is a youth movement with a rapid growth from 20 to 30 years, the second is a men's movement, in which men show more interest in aesthetic procedures, and we expect these trends to grow over time,” he said.
There is also a cultural shift that marks Ishii and Fedok: the stigma surrounding plastic surgery is not the same as it was before. Surgeons use this new social recognition.
