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Millions in earnings and a new engagement: how 40-year-old Paris Hilton remains popular

'18.02.2021'

Source: RBC

The blonde in chocolate, the icon of the 17s, the flagship of celebrity culture Paris Hilton turned 40 on February XNUMX. RBC tells how she managed not to disappear from sight.

Photo: Shutterstock

She herself describes the phenomenon of Paris Hilton best of all. Take at least a fragment from her 2006 interview with GQ: the interviewer, either teasing the starlet, or sincerely not understanding, asks, they say, what does her income consist of.

“I am my own brand,” the blonde replied succinctly.

"What are you to yourself?" - the journalist is surprised.

Yes, yes, in the XNUMXs, the concept of a personal brand was in its infancy and developed not least thanks to Paris, only it was called longer - famous for being famous.

“I'm my own brand,” Hilton repeated calmly. - I produce perfume, cosmetics, shoes. After all, my family owns the hotels. All this bears my name. Last year I made, for a minute, $ 200 million, while J.Lo only made $ 150 million. So things are going well. "

Paris, like King Midas, who turns everything she touches into gold (not in quality, but in monetization), also relied on her musical career: in the same interview she stated that she loves to sing. Perhaps, vocals are the only thing that did not obey the heiress of a loud surname, and remained in the "hobby" section. Although the blonde still managed to become a singer of one hit: the main single of Paris, Stars Are Blind, written by Fernando Garibay, who worked with Whitney Houston and Lady Gaga, took 18th place on the Billboard Hot 100 chart, topped Billboard Dance Club Songs and echoed in a long echo in pop culture of the twenties. For example, the track sounds in the films "Lynn and Lucy" and "The Promising Girl".

While Hilton's vocal outpourings of recent years have not been particularly successful: for example, just over a million users listen to it on Spotify. The same Stars are Blind is gaining 20 million plays (which is a fiasco in itself, especially against the background of billions of auditions for buzzer icons like Dua Lipa), and the two-year-old Best Friend's Ass clip was not saved even by the participation of Paris's longtime friend Kim Kardashian - a measly 5 million views ...

Fortunately, the chocolate-covered blonde closed the stage gestalt with DJing. For example, in 2014, Paris earned $ 1 million for one set in Ibiza (years have passed, and now a celebrity DJ costs much more modest, from $ 75 thousand) - of course, they paid not for high-quality music for the sake of, but for status for. You might think that Paris is invited as a circus monkey or a symbol of enduring nostalgia for zero, especially in the music industry she was hardly ever taken seriously, but the blonde got to the grandiose Tomorrowland electronic music festival, where she performed in 2019 in front of a half-million audience ...

By the way, this episode is one of the whales on which the documentary This is Paris, released on her YouTube channel in September 2020, stands. In it, the blonde admits that the Tomorrowland set is the most important in her life.

Perhaps that is why, according to the laws of the genre, he was overshadowed by a breakup with Paris's then boyfriend Alex Novakovich, who threw a scene of jealousy a few minutes before going on stage. It's good that Hilton's heartfelt drama (of course, handsome men always swarmed around the girl; at 25, Paris even boasted that out of 30 boyfriends she slept with only two - however, not without consequences, to which we will return) was replaced by a rather grotesque scene, showing that the heiress, no, no, breaks away from life. An ex-boyfriend damaged Paris's MacBook Pro during a quarrel, and she, without thinking twice, threw it up a mountain of the same failed laptops: a girl who does not wear the same dress twice has no need to repair equipment.

The documentary is generally worth considering in more detail, since, firstly, this is the most ambitious product released by Paris in recent years, and secondly, if you do not take into account the panegyric tone, it reveals the pink glamorous Hilton shell.

So, on one side of the scales - the once main brawler of the USA, the heroine of the tabloids, a synonym for bad taste, for 20 years transformed into a sociopathically calm businesswoman and along the way (thanks to her for that) changed her puppet squeaky voice to her natural one. On the other is a victim with an untreated childhood trauma.

The first Paris raps: “I won't rest until I make a billion” (now the blonde's income is estimated at $ 300 million) and continues to successfully exploit the image of the blonde in chocolate (thanks to the genetic lottery, at 40 Paris looks even better than in golden twenty-something) ... The second one naturally cries into the pillow, while not washing off her makeup, and tells about the nightmare that has haunted her since the age of 16.

In This Is Paris, it-girl admitted for the first time what she had to go through at the Provo Canyon boarding house for troubled teenagers. Katie and Richard Hilton, unable to come to terms with a broken daughter who was burning her youth and dad's money in New York clubs, forcibly sent her to school in Utah. According to Paris, it was more like a prison or a psychiatric clinic from One Flew Over the Cuckoo's Nest. The teenagers were stuffed with unknown pills (most likely, sedatives), the warders kept their eyes on the wards even in the shower (Hilton believes that children's vulnerability gave them special pleasure), and for offense they were locked up for a day in a punishment cell without food and water.

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Judging by the reaction of Katie Hilton, the daughter has indeed been silent for over 20 years. After the release of the film, Hilton's words were confirmed by actress Drew Barrymore, who feels more grateful than hate for the institution.

“I have to say that the people there were really good. Of course, I didn't like being placed in solitary confinement. But what to do: I was a rebel and all the time arranged riots there, ”admitted Drew.

All the way Paris looks at the camera with pitying deer eyes - and she really feels sorry for her: on the one hand, the feeling that the blonde is exaggerating colors (especially when she complains about 25 years spent without a vacation) does not leave, on the other - she simply does not give the impression of happy person.

It would seem, what is needed for happiness, except for the commercial vein inherited from your great-grandfather? Every step of Paris bears fruit: here she is signed by the agency Trump Model Management, in 2000, David LaChapelle shoots a Vanity on the fateful cover of Vanity Fair - and welcome to the big game, Miss Hilton. The star of the most fashionable dancefloors and gloss is aiming for TV divs - it is coming out. In 2003, Paris, together with Nicole Richie, starred in the reality show Simple Life - a kind of forerunner of "The Peasant Lady", in which two Beverly Hills millionaires leave for the American wilderness to remove manure, skin carcasses and perform other farm routine.

Photo: Shutterstock

The day before the premiere of reality, ex-boyfriend of Paris Rick Salomon leaked the famous home video 1 Night in Paris (according to rumors, with the permission of Katie Hilton), which, of course, fueled viewers' interest in Hilton's work, including the show. According to some reports, Salomon paid the star $ 400 thousand compensation, according to others - Paris swore that she did not receive a cent from the most expensive porno video of the XNUMXs.

“This is dirty money,” she commented. “I hope Salomon will spend it on charity. For example, he will transfer to funds that fight against violence. " By the way, the scheme with the leaked home video two years later was repeated by Hilton's protégé Kim Kardashian - exactly before the release of the reality show "The Kardashian Family".

Anyway, the $ 400 thousand compensation looks funny, considering that in the mid-100s, a glamorous blonde received $ 1 thousand more for one trip to a party in Las Vegas or somewhere in Japan, and the Austrians completely unfastened $ XNUMX million , if only Hilton went out to the crowd of fans.

On such a foundation, it is a sin not to produce sub-brands - the Paris Hilton perfume line alone has 24 fragrances, it has sales of more than $ 2 billion (since 2004). Paris's business portfolio includes mass-market apparel, footwear and accessories, iconic 2020 velor suits in collaboration with Skims, and Hilton's latest hobby, London Audio, a home audio and video company.

On February 22, London Audio, in conjunction with iHeart Media, the largest podcast studio that produces both The New York Times audio show, Shonda Rhimes podcasts, and the weird podcast of the singer Kesha Kesha and the Creepers, will launch two projects: This Is Paris - 45-minute audio sessions with an icon of the XNUMXs and Podposts - three-minute news pips.

“I have always set trends, I was an innovator in everything I undertake: reality show, DJing, social networks. Now, the future belongs to the audio format, ”Hilton explained her new hobby.

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In addition to the next step to the cherished billion, Paris has stepped to the next step in her personal life: she froze her eggs and planning two children with a groom - businessman Carter Reum, who proposed to her on February 17. This is the fourth engagement in Paris's life.

Hilton dreams of twins and even came up with the name of her daughter - London (the blonde, who is stable in her tastes and habits, loves Great Britain since her youth, even thought about marrying an Englishman - so the choice is clear).

Against the background of such a mature act, it is especially amusing that 40-year-old Paris does not age at heart: just take a look at her TikTok - naturally a portal to the "fat zero". Thus, she remains almost the last representative of celebrity culture: in a year of anti-elite sentiments, rejection of consumerism and a flourishing cancel culture, this is especially difficult and, most likely, unnecessary. But then what is Paris to do, for 40 years she has masterfully mastered only one ability - to be Paris.

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