McDonald's expands the menu

McDonald's in the USA Presents three new sandwicheswhich plans to add to the persistent menu.

Pico Guacamole (Pico guacamole) Sweet Baby Bacon (Sweet BBQ Bacon) and Maple Bacon Dijon (Maple bacon dijon) - new items will be with chicken buttermilk pate, 100% beef and grilled chicken. Such a trio is planning to launch across the country, these sandwiches will be more expensive than the usual menu. McDonald's. "We enter into the usual menu McDonald's premium hamburgers are made with premium ingredients, ”says Chris Kempchinski, President McDonald's in USA. “We are working to ensure that such news was more. Our regular customers are looking for new taste sensations, be patient, in the coming years we will increase the level of innovation in the menu in the US. ”

Today in the world of fast foods there is a very tough competition, so each of the restaurants does everything to attract customers. Jack Russo, senior analyst in charge of McDonald's the company Edward Jones commented on the menu changes: “This is an attempt by a fast food titan to expand its customer base, attracting those willing to pay between $ 4,99 and $ 5,19 for a premium sandwich. The main thing in the company is high speed of service, and you cannot introduce products that will slow down the processes in the restaurant. By introducing new premium-class products, the company can raise its average check, which today is $ 5-6. But the standards in this company will remain invariably high, ”stressed Russu.

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