Kinder-surprise allowed to sell in the US
'23.05.2017'
Source: Fortune
Three and a half billion Children-Surprise sold in the world every year, but the popular hybrid of chocolate and toys was virtually absent in the United States, writes Fortune.
And it has been so until now, but the confectionery manufacturer Ferrero International SA claims that at the beginning of 2018 the favorite treat of many children will be released on the US market for the first time - childr-surprise.
The most famous version of the product is an empty chocolate egg, which contains a plastic capsule, inside which is a small toy. A toy is often a tiny collectible, such as a mini-bike or a cartoon figure. Some versions require assembly as a mini constructor. The surprise, of course, is that the buyer does not know which toy is in the egg until it is open.
«Children is the second largest confectionery brand worldwide after Cadbury... But we hope that after going beyond the European markets, we have a chance to come out on top, ”said Martino Caretto, director of institutional affairs at Ferrero.
Children- The surprise was conceived as a gift for Italian children for Easter, as it combined the tradition of giving kids chocolate eggs for the holiday, as well as a toy.
But the version that will debut in grocery stores and pharmacies across the United States is Kinder joy, which is a compound of two halves in the shape of an egg. One half contains milk cream and cocoa flavor and is eaten with a spoon, which is included in the kit. The other half of the egg contains a toy. Such packaging, used by Ferrero to sell chocolate products in warm weather markets, fully complies with the requirements of both the US Food and Drug Administration and the Consumer Product Safety Commission. Kinder Surprise debuted in 1974, and Kinder joy - in 2001.
With time Kinder Surprise It has become popular outside Italy as well, and now this delicacy is sold in all major markets except the USA. It could not be sold here because of the 1938 ruling of the year, which made it illegal to sell any sweets with an inedible object inside. Launch Kinder joy in 2018 - this is the first time that the parent company of the brand Ferrero will present products Children in USA. Package format Kinder joywhich keeps the toy away from food, guarantees its compliance with FDA and CPSC standards.
The launch also coincides with the debut option. Tic Tac: next year Ferrero will present the version Tic Tac for chewing gum.
