The article has been automatically translated into English by Google Translate from Russian and has not been edited.

How to get acquainted on the Internet to immediately and forever: expert advice

'16.05.2019'

Source: Forbes Russia

The Russian dating market is estimated at about $ 66 million, and the global one at $ 5 billion. But as the number of users increases, so does the risk. Why? Explains Forbes.

Фото: Depositphotos

Since the beginning of the XXI century, the online dating market (or as it is called in the US, dating) has begun to actively develop. At first it was based on online chat rooms, then the first dating sites of the OKCupid type appeared. Tinder, introduced in 2012, set a new level for the dating industry. But the principle of functioning of such services remained the same: the search for a partner is carried out from the photographs on the website or in the application and according to the questionnaires.

The simplicity of dating, erasing racial and social barriers, the ability to arrange privacy for indecisive and very busy people - all this makes register in online services and build your happiness.

15% of Americans trust online tools, and flirting online is as familiar to them as in real life. After all, for children of the era of smartphones it is more convenient when communicating with loved ones using text messages than making calls. And even more so to establish contact in reality.

Solid problems

In 2005, 57% of online dating led to dating in real life, and in 2017, the rate began to decline and reached 34%. There are reasons for this. To make a strong pair, the goals and requirements of partners to each other must be the same. To ensure this match help questionnaires and filters on the service. And if the filters work superficially, the questionnaire is not completely filled out, the user has provided incorrect or frankly false information?

The number of users has increased significantly, in connection with this, a huge amount of time is spent on viewing questionnaires and finding the right pair. Fake accounts still steal our time, and men from photographs in reality simply do not exist. In addition, dating sites are choked in informational garbage and spam.

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Hidden subscriptions get access to bank cards. Scammers crank a lot of clever scams using chat bots. One of them is the dangerous CyberLover. His goal - to maintain a minimum of correspondence with the interlocutor. In long conversations there is no need. A well-thought-out flirting hits right on target, and the cyber scavenger draws the girl's personal information. In this regard, services are poorly protected from cyber attacks, and confidential data is often leaked.

In addition, there is another nuance. Often, people themselves distort their real goals and interests, but not intentionally, of course. They ask one and choose another. Under the pressure of stereotypes adopted in society, and their vague ideas about the future half, they often indicate those requirements to a partner that are not really very important for them.

Quick dates

A revolutionary solution that can secure virtual communication and make it effective is the use of artificial intelligence to help users choose partners. Traditional dating sites are not in a hurry to implement it, and in vain, because start-ups are advancing on their heels. A striking example is the Denim application, which has implemented artificial intelligence in its services. Scammers or intruders who are trying to deceive the system, are now faced with an individual pair selection manager: artificial intelligence and automated algorithms.

Фото: Depositphotos

Another example of introducing AI into the dating process is the “Super Likeable” feature in the Tinder dating application. It allows you to predict which type of men or women is most suitable for the user, and, accordingly, will offer to communicate with suitable partners.

In January 2016, the HeyBlinkMe application appeared, arranging quick dates with live video. A pair of users receives two questions for the first acquaintance and begins communicating via video. AI analyzes the emotions of those who communicate and if they detect discontent or unwillingness to communicate, the video is turned off and resumes only if both people agree to continue the interrupted conversation.

In safety

Obviously, the introduction of digital technologies in the field of dating is associated with the need to ensure security.

A number of projects (for example, “BigData Love”, “Matchpool”) are working to ensure maximum security by identifying users through the blockchain and intellectual verification, that is, verifying the authenticity of data in order to solve the problem of distributing fake questionnaires. And this is not all the possibilities of artificial intelligence.

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Artificial neural networks created from simple processors can solve complex problems based on analysis following the example of the human brain. The more people registered in the application, the larger the database and the more accurate the artificial intelligence works. Neural networks are capable of learning and able to perform three tasks.

Classification. All users are easily grouped according to the data they provide.

Prediction. The next step of the user is determined based on the current situation. Therefore, individual recommendations for each individual and the preparation of a personalized selection of questionnaires are possible.

Recognition. The facial features of the users you like are highlighted and recognized.

Get to know

Search engines are actively using the technology of processing big data and successfully deliver advertising, focusing on our requests. They use a huge amount of information about each user: their favorite music, political preferences and much more. The same principle works in the dating. But using only the information provided by the user is too primitive for neural networks. They are doing a great deal of analytical work.

The user's preferences will be taken into account by analyzing his real behavior at the dating site: which photos he likes, whose profiles he looks at, who he writes to, who he calls up and communicates with the longest.

Morphological and semantic analysis of the text in the user's dialogs will also be performed using special algorithms. So you can determine the purpose of registration of a person on the site, his interests and character traits, manner of communication.

Фото: Depositphotos

In addition to facial features, anthropometric data are also taken into account, that is, the main physical indicators: height, chest circumference, waist. Playlists and purchases in electronic stores will be studied. If this is not a single purchase, it is quite easy to assess the taste and needs of a person. Appropriate nominations will be offered on the fly.

In 2015, the movie "Out of the Car" came out. The billionaire who made a fortune on high-tech inventions hires a young programmer for the experiment. He tests the female robot Ava and falls in love with her. Advanced artificial intelligence creates a real feeling that the bot thinks, feels and loves.

Of course, such a scenario is far from us in reality, but what information technology developers are going to bring to life: calculating profiles with false data, transforming speech into text, analyzing mood in text and audio, recognizing faces, biometric data and GPS, analyzing information previous generation.

Whatever the future of the digital world is, the final choice is ours. Frustration and loss are still possible in real life and in virtual networks. Not in vain, the Z generation is increasingly resisting technology and rejects Facebook in favor of applications that allow anonymity (Snapchat, for example).

Opening a heart to another person is always a risk. And may he be acquitted.

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