The eBay lingerie saleswoman has become a millionaire: what is the secret of her success
'27.03.2021'
Source: Lenta.ru
Back in 2003, Briton Janine Dutton, in search of additional income, decided to try herself in e-commerce. She began reselling cheap things on the Internet.
Fifteen years later, in 2018, Dutton made the list of thousands of "British millionaires eBay", and her company Belle lingerie acquired the status of one of the country's largest independent retailers of underwear and swimwear, says Lenta.ru.
In an interview, Janine said that she started her business from scratch. First she bought a simple ski suit, which turned out to be resold fairly quickly. After that, there were several sets of underwear and handmade bracelets. Very soon, an aspiring business woman realized that she could make a living this way.
“It was winter, my husband and I bought an inexpensive ski suit and decided to try to resell it. Then they bought cheap underwear and bracelets at the outlet and sold them too. I soon realized that I could make a living selling on eBay"- said Dutton.
After that, the woman began to buy things on sales and in one year earned more than 13 thousand dollars. Then she quit her job and concentrated on developing her own business.
According to her, in 2005, she and her husband created a website for their company. Belle lingerie, and at the moment dozens of brands cooperate with them.
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success stories Belle lingerie and Janine Dutton herself are not indicative, since no one guarantees that even now, with the available choice of shops and goods, someone will buy cheap things at exorbitant prices. Of course, over the years that the Briton has been trading in underwear, she has slightly modified her policy.
If before the Duttonov couple sold only cheap items, now 30 brands, among which there are world-famous ones, cooperate with their store. Janine has long quit her main job and devoted herself entirely to online commerce. Now there are several dozen people working for her, each of whom would also like to enrich themselves with the help of a popular online auction. And many people succeed in this, which once again demonstrates the endless possibilities of the Internet.
This is what they advise novice traders to eBay:
- Start by saying that “lying badly” in your home - things you don't use. Then ask friends and family to give you unnecessary items to sell - all of this is necessary so that you get an idea of what is being sold and how before you start investing your own money. At this stage, you do not need to think about what exactly buyers want. This is the easiest way to get your first trading experience. If you make any mistakes, it is best to do it at an early stage, when it does not threaten with serious loss of money and undermining your reputation (rating). We call it the magic of the hundreds - the moment you have 100 positive reviews, you get more customer confidence and, ultimately, more money.
- Find niche products... We went around all the bazaars and auctions to understand what people spend their money on. This is a great way to collect information for free. We started with refrigerated picnic boxes and then expanded our range with household items.
- Use the Internet and other opportunities to find suppliers not only near you, but all over the world - to find the best price. Look around you: if there are popular, new products in your local supermarket, they are most likely sold in eBay. Examine the packaging of the goods, in most cases you will find information about the manufacturers on it. Call them! We found suppliers on the Internet and first wrote to firms in China and India by e-mail, and then we bought cheap phone cards and started calling them. The golden rule: when buying bulk items for sale at eBay, you make money when you buy, not when you sell.
- Build the right relationships with suppliers and customersto ensure a reliable flow of goods. Just like a shop near your home, you should do business with those whom you know, who you like and who you trust. We found it best to first personally meet with the supplier. Once you have built a relationship, you will not need to return to it many times.
- Use clear pictures when you advertise your product. on a monophonic background. If there are flaws or flaws, you need to show them in the photo. People will trust you more.
- Place your products in the right category using keywords... The site contains over 50 categories - a potential minefield. Let's say if you want to sell maternity jeans, don't list them in the women's clothing category. There is a special category of maternity clothing. Well, if you are exhibiting something really strange that does not belong to any of the categories, you can post it in the "Everything Else" section.
- Describe your products so that people want to buy them. - remember that they buy on eBay for pleasure, not for necessity. One of the main reasons why we make so much money is the power of the words we use. Instead of "blue jeans" we would say: "jeans that make you slimmer and more attractive."
- Give customers excellent service.... For example, we decided to automate our business as much as possible within the framework of eBay... Therefore, we created templates for answers to frequently asked questions so that you can simply insert them when necessary. If you have good service, people will send you great reviews. They want to see that someone else has already bought from you and was happy with the product.
- Create customer bases and send them ads... With our kitchen category, we send our customers recipes, tips, ideas every month. For example, we write what types of herbs can be used in different dishes, and then we suggest a new blender.
- Never forget, do not lose sight of what what your success can bring you... Matt says: "At first, I had one big dream - to one day be able to travel in business class. It stimulated me a lot. "
