How to use YELP to find the best places
'20.12.2017'
Source: butfirstcoffeeblog.com
Well-known blogger Callie Bransiforte in his butfirstcoffeeblog project talks about how to use the YELP service correctly to find places that are optimal for your wishes - restaurants, beauty salons, and much more. Whatever you want. The main thing is to know how.
Find on the map
Let's start with the basics. When it comes to use Yelp in a new location, Callie always turns on the map feature. For example, while in the Nantucket area, she searches for “restaurants in Nantucket” and “repeat the search in that area”. This is necessary because the service will show 4 ads, 2 chain restaurants and possibly 2-3 decent options. By filtering your search by the most specific location, you get rid of unnecessary things and find the best.
Examine photos
Before watching the reviews, start with photos. They immediately give a visual idea of the atmosphere, food and style of the restaurant in a couple of seconds and can help to quickly exclude the institution from the list of desired, if you do not like the pictures, or pay attention to the place you want to explore in more detail.
Objectively review the rating
Stars are a great way to appreciate a place. But there are several factors to consider when looking at ratings like this.
- How many reviews in total? If only two users have written, it is difficult to objectively take into account their ratings, whatever those were.
- What is the reason for bad feedback? It is important to read them carefully - often they put “2” because “good food, but the waitress didn’t like it,” as well as for other reasons not related to the quality of the institution's work.
- When did you leave feedback? If the bad reviews are dated 3 + years earlier, and the responses from the last couple of years are good, the institution most likely changed management, chef or owner, then you can ignore old opinions.
- What about the “average” reviews? Ratings of 2-4 stars are not a bad option to study if you want to get a more or less objective opinion from your visitors. This filters out those who love “all food and always”, as well as those who are not satisfied with “the temperature is 0,01 degrees below normal”.
Learn not only Yelp
Some restaurants are simply poorly represented in this service. Close the tab and google - often the institutions have active pages in Instagram or Facebookwhere you can read the comments of visitors.
Use filters
The service allows you to filter institutions, for example, by the following parameters:
- Open now. This filter makes it possible to search only for places that are working right now if you need to have a snack somewhere in the near future. You can avoid places that will be closed for another two hours.
- Promotions and discounts. Many restaurants offer discounts only to users. Yelp - and this is great help you save money.
Subscribe to our newsletter
They have a really funny and cute newsletter. You can subscribe to it to receive emails once a week, with a selection of good places and events in your area. They also include in their letters lists of the “best”, for example, “the best guacamole in Boston”.
Subscribe to social networks
У Yelp There are Instagram accounts tied to regions of residence in different parts of the country. Choose yours and follow their updates, this is a great chance not to miss a cool restaurant, business event or party.
