How to find work in the US through social networks
'13.09.2018'
Source: Monster.com
Social media is not only a cozy place on the Internet where you can chat with friends and meet new people. A good job also lives in the networks, and you need to know how to act in order to hook the dream vacancy. Career experts answered the most common questions about using social media to find a job.
Social media is deeply integrated into our personal lives, and lately has expanded our career opportunities. According to Social Talent's Global Recruititing Survey, on average, 37% of recruiters find new hires on social media, so if you haven't taken the opportunity yet, get started now. Monster.com.
But the social media landscape is not as simple as it may seem. Do you need to create a Twitter account? Or maybe add some interesting photos to Instagram? Refer to the experts.
The answers will vary depending on your industry and, of course, your goals. From building your professional brand to reaching out to influencers who can help you find a job, each platform has its strengths. Ultimately, it's up to you to decide how much effort you are willing to put into communication on each of the networks, and which one will benefit most from it.
What platforms should I attend?
After going through all the options of social networks, experts agree that LinkedIn is most professionally important.
“You absolutely need to be on LinkedIn and you need to make the most of the platform,” says Francis Reimers, founder of consulting firm Firestarter. “It’s very surprising when I see a CEO’s profile and he doesn’t have a photo or even mention his current position.”
If LinkedIn is whatever works for you, great, Reimers says. “I am a big believer that it’s okay to be on one social network. If the online world makes you feel insecure, find one platform that you are comfortable with and learn all about how to develop there. ”
If you want to add a second site, Twitter is a good option, but you can't do it randomly.
“Twitter is one of those platforms that is very labor intensive and if you don’t have time to develop there, the results will not be visible,” says Talaya Waller, personal branding consultant and founder of Waller & Company.
On Twitter, you'll want to follow the most influential people in your industry, as well as the leaders you've worked with or would like to work with. Retweets and sharing of your own leadership thoughts as well as others are a must. Therefore, Twitter is not a passive option.
How about Instagram and Pinter?
It all depends on your area. In some visual industries - design, fashion, entertainment - these types of social media are more important.
“If you work in design and architecture, Pinterest is very important,” says Tim Collins, social media advisor for Grisdale Advisors. "And if you work in an industry that, for example, supplies food or products to groups of 35 or more people, it makes a lot of sense to start Instagram."
There is a certain wisdom in the choice of platforms that it makes sense to use for professional growth and development.
“You have to think about the job you are looking for and the industry you want to work in,” Collins says. “What platforms are used in this area?”
How often do I need to appear in social networks?
You will have maximum impact if you use social networks regularly.
“Your social media is a great brand building tool if you use it consistently,” says Reimers. - It's not a pot roast, you can't just put it in a bowl and put it in the oven. You have to work every day, keeping up to date and keeping up with the times. ”
This means that you check your Twitter feed and interact with it, re-read interesting articles or posts from opinion leaders in your industry. Or it could mean posting something interesting on LinkedIn or Instagram.
Since it takes time to maintain social presence, Waller recommends focusing on no more than two platforms if you do not have a team that can help.
What is the most serious mistake people make in social networks?
Managers must understand that everyone can see everything they publish.
“If you post something that is offensive or funny, chances are it will spread far beyond what you originally planned,” says Reimers. “Every time you post something, you need to ask yourself a question:“ I am sending information to this audience, but can everyone else be offended, embarrassed or worried about this posting? ”
In general, avoid topics that have the potential to be ambiguous and lead to controversy, such as politics.
“If you’re completely unsure if your audience is always thinking in one direction or another, you should be very careful in how and what you say,” Reimers said.
It is also important that you begin to be present on social networks before you start looking for work.
“The last thing you want is to show the recruiter your Twitter account, which was created a week ago and has 15 followers,” Collins says. "It just can't look good."
Use the Internet to your advantage
Whether you're embarking on an active job search, or just considering taking the next step, it's never too late to start developing a social media presence that supports your professional brand. Another way to get noticed is to simply make yourself visible to those looking for employees. Of course, it is better to take active action, but if you are not ready for this, take care to be visible - and new interesting work, quite possibly, will not keep you waiting.
