As a single mother who immigrated without English, has become one of the richest women in the United States.
'24.05.2018'
Anastasia Soare has become one of the richest women in the United States, using the golden section method praised by Leonardo da Vinci in cosmetology. Because of this, she managed to attract stellar customers, including Beyonce, Cindy Crawford, Naomi Campbell and Stephanie Seymour.
Anastasia Soare, founder of a cosmetics company Anastasia Beverly Hills, built its business on the service of eyebrow correction. The principle of the "golden section" helped her to earn money on such a seemingly trivial matter - a term introduced by Leonardo da Vinci and used in ancient Greece. Thanks to this technology, she received the status of one of the richest women entrepreneurs in the United States who have themselves achieved success.
For service promotion set Anastasia Beverly Hills American celebrities in social networks, the company's annual income is $ 340 million, according to WWD information, plus they have $ 200 million profit for services rendered before interest, taxes, and so on, according to Pitchbook.
Popularity Anastasia Beverly Hills aroused great interest among both large beauty companies and private investment companies that would like to understand the secret of Soare's eyebrow creation technique. In February, it was reported that Soare was negotiating the full or partial sale of the business. On Wednesday it became known that the investment fund Texas Pacific Group (TPG) is ready to conclude an agreement on the purchase of a part of the company, which also became known Forbes. But TPG did not provide comments on the estimated value. According to the CNBC report, considering the proposed investment, TPG could rate this cosmetic company at the level of at least $ 3 billion.
Neither potential investors nor Anastasia Beverly Hills make no comments regarding sales or company valuation. Regarding property rights, Soare said at a conference in 2016 that she owns 100% of the company.
Soare was born in Romania and immigrated to Los Angeles in 1989. Being a 32-year-old single mother who did not know English and could not even get a credit card, Soare began her career in the US from scratch, as a cosmetologist, applying the knowledge she gained back at home studying architecture and art.
It seemed to her that women in America paid little attention to their eyebrows. Being an employee in one of the local beauty salons, Soare began to apply the principles of the golden section, which she studied at art school.
The technique of the “golden section”, which the entrepreneur patented, uses the mathematical ratio of 1,168 to 1,0 to create an “ideal arc”, which allows achieving symmetry and proportion - at least, this is what her company's website says.
For several years, Soare won popularity among customers, among whom were Cindy Crawford, Naomi Campbell and Stephanie Seymour. In 1992, she rented a room on Beverly Hills and worked seven days a week, offering her eyebrow correction services, as well as waxing and beauty treatments for the face.
After five years, her eyebrow correction empire had grown so much that she was able to open her flagship salon in Beverly Hills. In 2000, she launched her first line of products, which were mainly focused on the eyebrows.
Marketing on the Internet and social networks helped to achieve real success. At the insistence of her daughter and company president, Claudia Soare, Anastasia Soare posted information about her brand in Instagram in 2013 year. In the development of the company Soare helped stellar customers who promoted its product in Instagram.
One of them was Kim Kardashian. They are the clients who once helped the beginning entrepreneur in the development of the first salon, spreading positive reviews about it among their acquaintances.
"Subscribers like to follow us in Instagram, so we decided to launch a cosmetics line and distribute it through this social network ”, she says to the staff The Cut. “It worked, after which we began selling our products in Sephora and everywhere in the world. " Claudia is still engaged in product development and marketing of the company - her Instagram already has 16 million subscribers.
Soare now sells 485 products in more than 2000 stores around the world and online. The bestsellers are highlighting powder, a series of eye shadow palettes, liquid lipstick and, of course, eyebrow lipstick, which promises to emphasize and give a beautiful shape to eyebrows.
