How American mom made baby shampoo and earned $ 260 million
'04.12.2017'
Source: CNBC
The first retail chain that sold Jessica Iclise's natural baby shampoo was Whole Foods. When asked how she managed to make a product appear on store shelves when her company California baby was unknown to anyone, Jessica said: “I just talked to the woman in the aisle of the store, saying that I brought shampoo that I made myself,” says CNBC.
The woman was redirected to a body care purchaser who gave her a chance on the condition that Jessica prepare a customer presentation that shows why her shampoo is better and worth the price. As Iklisoy says: “I did it. The first 8 years I was a girl who stands at the end of the row and says: “Could you try my product?”.
Iklisoy created California baby in 1995, being a young mom who didn’t want to put up with terrible ingredients for baby foods. For her child, she wanted something more healthy. Jessica started the business, taking 2 thousands of dollars from her mother. For about 10 years she worked without vacations. The audience chose Californians, who at that time were passionate about the early adoption of children and strenuously took care of their health.
Jessica constantly told people about organic products, and not only about her own, but also about the importance of such products for health. Her shampoo weakly foamed, which repelled many buyers who grew up advertising fluffy foam and bubbles. And she also had to explain it.
2016 revenue year California baby amounted to 80 million. Jessica Iclise herself, who is now 51 year, has a fortune of 260 millions, according to Forbes. Its products are sold in more than 10 thousands of stores across America, including major retail players. Whole Foods, WalMart and Targetas well as specialized boutiques and shops.
At first, Jessica gave products to production on the side, demanding compliance with her rules, but after a while she opened her own farm and her own production. “I didn't want to work on someone's schedule. I wanted to have complete control over the process, but sometimes when you get someone's money, you lose control. It was slow growth, but for me - slow and confident always wins the race, ”says Jessica.
