How an American woman got rich with the most popular Christmas present
'31.12.2020'
Source: 1000ideas.ru
Chanda Bell from Atlanta, along with her mother Carol Ebersold, wrote the bestselling book The Elf On The Shelf back in 2005. She supplemented the book with an interactive toy in the shape of a charming elf, which was loved by kids and adults and has become a real Christmas tradition for many English-speaking families around the world. 1000ideas.ru.
American children know from childhood that Santa Claus communicates with ordinary children with the help of magical elves, who watch the children for a year until next Christmas to inform the Good Wizard who has been well behaved and deserves a generous gift.
The doll elf is a traditional Christmas present for children. True, in traditional American families, children were not allowed to touch the magic elves with their hands, so that they did not lose their magical power. Growing up, Chanda decided to correct this annoying flaw in the Christmas doll and came up with her own elf, which you can not only touch with your hands, but also communicate with him. She invented The Elf on the Shelf, an interactive Christmas toy.
The Elf on the Shelf is an interactive toy, a doll wearing a red Christmas costume that can fly. During the day, the magic elf sits on a shelf, observing the behavior of children, and at night flies to the North Pole to Santa Claus to inform him of their good or bad behavior. And every morning he returns home, although he lands in various places of the house (thanks to the caring hands of his parents), giving the children the opportunity to start the day with an exciting search for their magic elf.
But most importantly, you can tell this elf about all your secrets and secrets, about what gift you want for the New Year. Together with the elf, a book is sold, which tells young children about the life of elves and Santa Claus at the North Pole in a magical village. Interactive Christmas toys are hugely popular with American families. They talk about her with neighbors, write on Facebook and post videos on YouTube.
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The popular toy has not only become a national phenomenon, rumor about which is spreading at the speed of sound, but the book has become a real bestseller, which is sold in tens of thousands of stores across the country. The elves on the shelf are not only loved by children who still believe in miracles. Parents adore them because this magical Christmas toy plays an important role in parenting. She makes children obedient. Children always behave well in her presence! And this is a great occasion for joint family games and communication with children.
The Elf On The Shelf
The narrative describes how Santa's scout elves hide in human homes to keep an eye on events. As soon as everyone goes to bed, the elf returns to the North Pole to "sniff" Santa about the actions of children, good and bad, that happened during the day, writes abodedecoration.com... Every day, hiding in a new place at home, the whimsical elf plays hide and seek with his family. But as soon as it gets light, he turns into a toy and cannot escape. And, of course, it turns out to be caught in the place of a prank.
The book is sold with an elf toy and instructions for it. It says: to fly to the North Pole, the little helper needs magic. And she comes to him along with the name that the child will give him. Now you can talk to him and tell him your desires and secrets. But the main thing is that you cannot touch him with your hands: from this all the magic is washed off him.
In the book itself there is a place to write the name of your tomboy there, and from that moment the elf receives his magic and can fly. And every year he flies to your house for the Christmas period starting at the end of November.
The story of Chanda Bell and Carol Ebersold
“Throughout my childhood, I believed that elves visit us every Christmas - they watch us children and tell Santa Claus about our behavior,” Chanda told the publication The Daily Mail... This is what my mother, Carol, told my twin sister, younger brother and me. Then I assumed that everyone has such an elf. It was only when I grew up that I realized that finding a little elf on the shelf every morning was a family Christmas tradition, unique to our family.
Years passed. I learned to be a teacher, married another teacher, gave birth to two children. In 2001, my mother was completely depressed: my father's engineering business was not successful, and my mother was in very poor health. I wanted to somehow cheer her up, and we talked a lot about all the warm, happy moments that the family experienced.
Suddenly I had an idea - we should start a joint business with her in order to preserve all these magical moments. We started writing a children's book about the Christmas elf on the shelf. By the time we finished it, we really wanted to publish it. Easier said than done - the publishers said we were unknown to anyone, and it wouldn't work, or the kids wouldn't like the book.
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But we believed in it and decided to print it ourselves, which cost $ 25 in credit card debt. How many sleepless nights I went through because of this! If all else fails, we will not be able to return that amount ...
Mom, sister and I worked very hard, for months, we delivered our books and small toys of elves to exhibitions, markets and fairs, all our friends helped to talk about it.
But our business was still on the verge of collapse - until, in the fall of 2007, actress Jennifer Garner was photographed walking around New York with an elf in her hand. I don't know where she got it, but our phones literally exploded - there were so many people willing to place an order.
If ever the world needed a lot of elven magic to unite humans, then this moment has come. ”
