The story of the dirty girl. From petty theft to the one hundred millionth business

Yesterday Sofia Amoruso celebrated her 33rd birthday, on her page she wished herself achievements of biblical proportions. Well, this "dirty girl" is enthusiastic. Let her succeed.

Investors from Silicon Valley were interested in the site, the Sofia store was valued at $ 350 one million. In the company decided to invest Index Ventures, businessman Ron Johnson, who created the stores Apple Lossless Audio CODEC (ALAC),... Her store was becoming "the fastest growing retail business in this country."

Sofia Amoruso - creator of a vintage shop Nasty Gal Begins his story with hitchhiking in America. So she traveled half the country. She was looking for personal freedom and wanted to live in a world in which you can enjoy life, and not sit at work from morning to evening.

In search of personal freedom, she came to the beloved business and built a multimillion-dollar business. Her books inspire a new generation of young businessmen, films are being made about her.

From time to time she still had to work. But in the main time she survived due to the fact that she could find on the street or steal from the store. At some point, when she needed money to pay for housing, Sofia decided to petty theft. Having studied the bestseller list on Amazon, she went to bookstores and stole some books there. She later resold them over the Internet for a few hundred dollars.

Once she was caught by a security guard. And then Sofia decided not to risk it. In her book, she tells how she constantly received spam emails about selling vintage items, and she thought. that understands this much better than those who tried to sell her something. She has preferred vintage style since 20 years. He and his friends chose the era and completely followed it - clothes, music, cars.

Most of the buyers and sellers of “old things” were at eBay... Sofia opened her store there and named it "Dirty Girl" (Nasty Gal). Sofia was looking for goods for the store on thrift stores, in thrift stores. Once in the Salvation Army store she found a jacket ChanelI bought it for $ 8, and I sold it for a thousand. She later resold costumes from theaters.

The main points of its purchases were sales of the property of the deceased. There Sophia found vintage items. Models for the store Sofia became ordinary girls, her friends. Sofia herself designed the product and signed it.

“When you push vintage, it’s like the drug trade: no one gives out their suppliers,” says Sofia. - Naturally, the merchants are ready to devour each other, but it doesn't matter. I love competition! Although on eBay acted in ways that I could not even think of. "

Competitors were constantly looking for reasons to complain so that eBay blocked it. Sophia suffered Nasty Gal on your website. Later, we had to increase the area of ​​warehouses, and all vintage items moved from her relative's house to a warehouse with an area of ​​700 square meters.

The company grew at an incredible pace. In 2008, the store's turnover was $ 228 thousand, and through 4 of the year, the company sold goods for $ 100 million per year. The goods caught on sales and in commissions, no longer covered all the demand.

The company existed until 2015. In pursuit of profit, investors actually tore the company apart, and in 2016, Nasty Gal declared themselves bankrupt. On Netflix TV series Girlbosswhich actually tells the story of Sophia Amorusso.