The article has been automatically translated into English by Google Translate from Russian and has not been edited.

T-shirts with Odessa humor conquer the world

'23.11.2017'

ForumDaily Woman

“Each of our T-shirts is like a real Odessa woman: nice to look at, nice to touch and fits well on the neck,” joke Benya & Zubrik from Odessa, creators of the author's collection of T-shirts with a parody of famous brands of world fashion, which are now popular all over the world.

Sorrel fashion Photo: benyaizubrik.com

How did the idea?

- We, Benya and Zubrik, are two real Odessans with all the ensuing consequences. Benny's great-grandmother, Sosya Aronovna, was famous all over the city for tailoring bras of elegant quality. Zubrik's grandfather, Sema Rudman, worked as a tailor all his life, and, although he was color-blind, he always said: "Madam, this color suits you." And Uncle Zubrik, Tolik Rudman, in times of shortage, sewed at home, family panties. Now it became clear to us that sewing and designing is in our blood.

Photo: benyaizubrik.com

And one evening, after our classic hihanek-hahanek, we decided to send our humor to a peaceful course and come up with T-shirts with a Odessa accent. No platitudes about Aunt Sonya. Although we personally have nothing against Aunt Sonya. Two days after the fountain, and we had a large fountain, because we always live in the Big Fountain in summer, we decided - it's time!

Photo: benyaizubrik.com

- The fountain of ideas is not uncommon for Odessa, how did you manage to achieve such a stunning success?

- Having come up with a slogan The shikardos, we made a Facebook page and started calling friends there, promising everyone a big hipisha. Who would have thought that in a couple of months we will have more 16 000 subscribers, and our T-shirts will be waiting in Australia and America, Israel and Spain, they will want us in Paris and in Zhytomyr.

Photo: benyaizubrik.com

Honestly, when we invented the Feschen Smeshen series, we didn’t even expect such a boom to happen. We woke up and didn’t believe our eyes - likes and orders went at the speed of a grandmother who hurries to the checkout without a queue. And now we are writing our history, and in the intervals we answer calls, SMS and even one telegram.

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Photo: benyaizubrik.com

- What do you advise young people who are only at the stage of the fountain of ideas?

- We are not some kind of business gurus, a formidable large corporation. We just do what we like. We do not have practical advice in the style of "Believe in yourself, go ahead." This is all not working. This works only for trainings that are usually conducted by theorists, or vice versa, by the gurus.

We have no high-profile advice. We still do not fully understand the whole resonance that we have created. Sami ... There are two of us ... Of course, after all this, we already have a team ...

- That is, you have no secret of success?

- There is one secret. We make goods for ourselves. We are the target audience, and when you are the target audience, you feel it through and through, you know it, you understand what customers are thinking. And most importantly: never lie, don't lie to yourself. People feel through and through the minimum lie and 100% sincerity. And here it doesn't matter how many we sewed them, and it doesn't matter what celebrities we bought from us, we don't want to boast of names.

Photo: benyaizubrik.com

The whole essence of our humor is self-irony. This is impossible to repeat. And bragging and boasting success is not our topic. Probably, for such a style of behavior, we are valued and forgiven by many of the blunders that we still have in the organization of affairs.

- And the most important advice?

The most important advice: before you do something, ask yourself: “Would you pay X for it, would you buy it yourself?”. And without “probably”, without “maybe”, there can be only “yes” or “no”. There are no other options.

Can Louis. Photo: benyaizubrik.com
Kinza Privoz. Photo: benyaizubrik.com
I will sell tomatoes. Photo: benyaizubrik.com
White Geese Fechin. Photo: benyaizubrik.com
Lehaims. Photo: benyaizubrik.com
Corvalol. Photo: benyaizubrik.com

“Our sweatshirts give more warmth than a cup of mulled wine, drunk under a duvet,” the guys say on their website and offer to check it with worldwide shipping.

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