The article has been automatically translated into English by Google Translate from Russian and has not been edited.

7 false statements in cosmetics advertising


Source: "Health"

Oil free! Natural! Long-lasting! Most likely, you were struck by such statements on the labels of cosmetic products, and perhaps they even convinced you to buy some goods. Unfortunately, they have no basis, the magazine writes "Health".


And even those that are formally adequate, can confuse the buyer. Part of the reason is that the FDA does not regulate the composition of cosmetics. There are recommendations for labeling, but the implementation of these recommendations is not verified. Therefore, the responsibility for understanding the terminology imposed by manufacturing companies falls entirely on the shoulders of the buyer. Let's try to figure out what the catchy words mean. This is important, because behind them lies what we really put on our face.

Does not contain fat (oil free) - is it good?

Most women whose skin is prone to acne, insist on applying cosmetics without fat, they are convinced that fat will aggravate the situation. Therefore, "fat-free" samples of almost everything are produced, including blush and shadows. However, most dermatologists agree that the designation “does not contain fat” on the label is a purely marketing move. In fact, if you flip a bottle of your fat-free product, on the back of the ingredients list, you will most likely find oils. "The thing is that you need to look for a pointer noncomedogenic (does not cause acne) or nonacnegenic (does not cause acne), ”explains a dermatologist from Washington, Elizabeth Tanzi. Such inscriptions say that the product does not clog pores and does not cause the appearance of acne. Although people suffering from acne try to avoid any oils, some of them are actually beneficial. Tea tree oil kills bacteria, and lavender oil has anti-inflammatory properties and is antiseptic.

The designation 'SPF' does not mean that you are protected from the sun

It's great that many companies add sunscreen directly to cosmetics. But it should be borne in mind that there are 2 type of ingredients - chemical and physical, which work differently. Physical Sanskrin creates a UV-reflecting barrier on the skin, while the chemical ingredients absorb these rays and create harmful free radicals.

“I prefer physical sunscreen,” says Tanzi. - The first place on my list is zinc oxide (zinc oxide), and the second is titanium dioxide (titanium dioxide). If you have a tendency to acne, titanium dioxide can make things worse, but zinc oxide is what the doctor ordered. ” But even if zinc oxide is included in the makeup, you should not rely on it recklessly. Dermatologists advise applying a teaspoon of SPF 30 to your face, and such an amount of makeup on your face can hardly be called a good idea. The best option is to apply serum with antioxidants on the face, a remedy for the sun, and on top - a foundation.

The word "natural" (natural) does not mean anything

The so-called organic and natural cosmetics makes a significant contribution to the confusion prevailing on the shelves. According to the FDA, it is enough that the product contains 20% natural ingredients to call the product natural, ”explains Tyler Hanson, founder Mineral hygienics. “But what about the other 80%?” If it is important for you that the product is truly organic, look for those products on which it is written USDA-certified organic. In addition, read what organizations write about him Natural Products Association and The Campaign for Safe Cosmetics.

It does not stop to think about whether organic or natural cosmetics will benefit your skin. “It might as well irritate the skin,” explains Tanzi. “Lemon and orange oils, for example, are two active irritating components in cosmetics, even if these cosmetics are organic.” If you are prone to allergies, make it a rule to try any cream, including organic, on the back of your wrist before applying it to your face.


Anti-aging ingredients do not work

Now it is very fashionable to attribute rejuvenating qualities to cosmetics. Unfortunately, adding a rejuvenating ingredient to the formula of wrinkles will not smooth out. “If salicylic acid is part of the product, it can help if you are prone to acne,” says Tanzi, “but anti-aging ingredients don't make much sense.” Not to mention the fact that anti-aging remedies should be used before bedtime, since many of them are photosensitive and stop working under the influence of the sun's rays. ” Tanzi warns that anti-oxidants in color cosmetics will not be particularly effective. And he adds: "Antioxidants are much more likely to have a positive effect on your skin if they are part of the serum that you apply under a moisturizer."

Fragrance-free products may contain fragrances

If you are sensitive to strong smells, fragrance-free products may be a good option for you. But if the reason is that you have a hypersensitivity or allergy to flavors, you may still have a reaction to such a product. “Many manufacturers use masking fragrances to smelt the odorous ingredient. And the FDA does not require the inclusion of masking agents in the list of ingredients, ”says Laura Verallo de Bertotto, Executive Director VMV Hypoallergenics. Although the term "hypoallergenic" means that the probability of an allergic reaction is extremely small, if you are prone to allergies, any new product must first be tested, for example, on the wrist.

“Long-wearing” and “waterproof” are not synonymous

The statement that cosmetics lasts for 24 hours seems very attractive. We are all very busy. Who would not want to makeup overcome all the obstacles that may arise in his way during the day. However, keep in mind. If you hope that he "will come out of the water", you are mistaken. In the literal sense of the word, if you jump into the pool, any long-playing cosmetic product will spread on your face. However, a stable formula is suitable for those with eyeliner smeared by noon.

"Dermatologically tested" does not mean that dermatologists approve this product.

If a dermatologist tested a cosmetic product, it does not mean that he liked the product. This is a pun, a semantic trick - the phrase is almost meaningless.

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